(illustration based on a songbook cover by K. Kotani, 1930. Deco Japan exhibit, Seattle Asian Museum)
“TEN QUALIFICATIONS FOR BEING A MOGA” (MODERN GIRL)
- Strength, the "enemy" of conventional femininity
- Conspicuous consumption of Western food and drink
- Devotion to jazz records, dancing, and smoking Golden Bat cigarettes from a metal cigarette holder
- Knowledge of the types of Western liquor and a willingness to flirt to get them for free
- Devotion to fashion from Paris and Hollywood as seen in foreign fashion magazines
- Devotion to cinema
- Real or feigned interest in dancehalls as a way to show off one's ostensible decadence to mobo (modern boys)
- Strolling inthe Ginza every Saturday and Sunday night
- Pawning things to get money to buy new clothes for each season
- Offering one's lips to any man who is useful, even if he is bald or ugly, but keeping one's chastity because "infringement of chastity" lawsuits are out of style
–by the leading illustrator Takabatake KashÅ for the magazine Fujin sekai (1929)
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